Industry: Facility Management Location: Cairo, Egypt Project
Duration: 4 months; launched October 2024
Scope of Work: Website Design & Development | Content Writing | SEO | Launch
Sun Services, a professional facility management company, needed a modern digital presence that communicates its wide range of services, from maintenance and MEP operations to cleaning, security, and energy optimization.
Before the project, they had no digital footprint, which made it difficult for them to present their capabilities to potential clients, particularly in commercial and government sectors where a professional image is crucial.
Design and develop a new website from scratch.
Highlight the company’s facility management services and sectors served.
Create all written content, tailored to FM industry language and expectations.
Ensure the site is responsive, fast, and SEO-ready.
Showcase certifications, clients, and projects to build trust and credibility.
Discovery & Strategy:
Held multiple consultations with Sun Services leadership to understand their offerings and unique value.
Outlined a content strategy to communicate clearly with building owners, property managers, and procurement officers.
Planned a sitemap including:
Developed original content in a professional, industry-specific tone.
Structured service pages to align with FM standards (e.g., preventive maintenance, HVAC, janitorial, landscaping).
Added SEO-focused text and headings to help rank for FM-related keywords.
Designed a clean, modern, and corporate interface with a neutral color palette.
Used icons and visuals to enhance user understanding of services.
Focused on mobile responsiveness and ease of navigation.
Included strong calls-to-action (CTAs) for contact and service inquiries.
Ensured fast loading time, mobile optimization, and cross-browser compatibility.
Integrated Google Analytics, Search Console, and basic on-page SEO.
Launched the website
Launched a full-featured, professional website
Created a credible online hub that presents FM services and company credentials.
Enabled the client to share their services easily with prospects and support future digital marketing.
Improved discoverability in search engines through a clean, optimized structure and keywords.